British pop star Dua Lipa has filed a lawsuit against Samsung Electronics seeking at least $15 million in damages for allegedly using her image without permission to market television sets.
The lawsuit, filed in a California federal court, accuses the South Korean tech giant of placing a copyrighted image of the singer on the front of television packaging sold in retail stores. According to court documents, the image gave consumers the impression that Dua Lipa endorsed Samsung’s products.
The disputed image, titled “Dua Lipa – Backstage at Austin City Limits, 2024,” is allegedly owned entirely by the singer, with the lawsuit stating she holds all rights and interests connected to the photograph.
Dua Lipa’s legal team claims Samsung benefited commercially from the apparent endorsement by using the image prominently on cardboard TV boxes. Lawyers attached screenshots of social media reactions to the filing, including one comment from a fan who said they would buy the television “just because Dua is on it.”
In addition to copyright infringement, the lawsuit accuses Samsung of trademark infringement and violating the singer’s publicity rights. The filing argues that the alleged unauthorized use harmed Dua Lipa’s brand identity and commercial reputation by falsely suggesting she approved of or partnered with the company.
The lawsuit says the “Levitating” singer first became aware of the alleged infringement in June 2025 and demanded that Samsung stop using the image. However, her lawyers claim the company repeatedly refused to comply.
Samsung declined to comment publicly on the case, citing ongoing litigation. Representatives for Dua Lipa did not immediately issue additional public statements following the filing.
The legal battle adds to a growing number of celebrity image-rights disputes involving major corporations and the commercial use of likenesses without formal endorsement agreements.