As Taylor Swift’s blockbuster Eras Tour arrives in Toronto from Nov. 14 to Nov. 23, fans—known as “Swifties”—are going all out to secure tickets and accommodations for this long-awaited event. With hotel prices spiking up to 10 times the usual rate and resale tickets rivaling monthly rent costs, Swift’s Canadian fans are investing heavily to be part of this experience.
What Are Swifties Spending?
For Toronto resident Steffani King, attending the Eras Tour alongside friends will cost around $1,450 per person. This budget includes a VIP ticket, hotel stay, and even bracelet-making supplies to channel the event’s fan culture. Although King managed to score her ticket through Ticketmaster’s face-value sales, it was no easy feat. “We were scrambling to make it work within budget, even with tickets nearing $600 each,” she shared, noting that high demand left only VIP sections available.
Meanwhile, Brian Fernandes, another dedicated fan, decided on a resale ticket that cost him a staggering $2,065—an entire month’s paycheck. To offset these expenses, Fernandes has even considered taking on a part-time job to recoup some of the cost.
Toronto Hotels Cash In on Swifties’ Demand
With fans traveling from across Canada and beyond, hotel costs have surged significantly. King and her friends settled on a room at the Radisson Blu for $1,450 a night, a rate far above the usual. “We knew prices would be high, but the spike was jaw-dropping,” King said, adding that for many, these costs have become the norm for major events in the city.
The Unmatched Demand for Taylor Swift’s Tour
Music publicist Eric Alper explained that such spending habits are rare and exclusive to Swift’s world-renowned impact. “No artist today sees such demand across their fanbase,” Alper said. With fans willing to invest an average of $1,840 on tickets, food, travel, and memorabilia, the Eras Tour has broken records by becoming the first tour to exceed $1 billion in ticket sales. Alper noted, “Swifties are ready to go to great lengths for this experience—it’s an investment in being part of a cultural phenomenon.”
Source: Swifteradio.com
