Dubai has launched a vibrant new tourism campaign, Find Your Story, featuring global stars Millie Bobby Brown and Jake Bongiovi. Spearheaded by the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), the short film highlights the dynamic adventures visitors can experience—even during a brief stopover in the city.
Directed by Oscar-winning screenwriter Armando Bo and Felipe Gomez Aparicio, the film takes viewers on a magical journey through Dubai’s iconic destinations—from Al Seef’s cultural charm to the futuristic Museum of the Future, Burj Khalifa, and the stunning Al Qudra desert. Brown and Bongiovi, who appear together on screen for the first time, explore a cinematic narrative sparked by a mysterious script they discover at Dubai International Airport.
Brown, known for her roles in Stranger Things and The Electric State, praised Dubai’s diversity and skyline, calling her visit to Burj Khalifa a “core memory.” Bongiovi echoed the sentiment, marveling at the city’s desert landscapes and memorable experiences.
The campaign will roll out across 21 international markets on platforms including streaming, social media, and out-of-home advertising. It’s part of Dubai’s strategy to attract global visitors through star-driven storytelling. Previous campaigns have featured celebrities like Zac Efron, Shah Rukh Khan, and Gwyneth Paltrow.
Source: Swifteradio.com
