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Urban Outfitters Aims for a Gen Z Comeback: Can It Achieve an Abercrombie-Style Revival?

by Olawunmi Sola-Otegbade October 11, 2024

by Olawunmi Sola-Otegbade October 11, 2024

Urban Outfitters, once a trendsetter in alternative fashion, is now facing a challenge: how to connect with Gen Z. The retailer, known for its vintage-inspired clothing, recently admitted during its …

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young adult fashion brands

Urban Outfitters Aims for a Gen Z Comeback: Can It Achieve an Abercrombie-Style Revival?