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PWHL Swift effect

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The Growing Influence of Pop Culture on Sports: How Fan Communities are Shaping the Game

by Olawunmi Sola-Otegbade November 14, 2024

by Olawunmi Sola-Otegbade November 14, 2024

As the Canadian Broadcasting Centre prepared for road closures with the digital sign declaring, “The Swifties are Coming!” it was clear that Toronto was readying for two weeks of sold-out …

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PWHL Swift effect

The Growing Influence of Pop Culture on Sports: How Fan Communities are Shaping the Game