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How Social Media Trends Are Fueling Indonesia’s Patchouli Oil Boom—At the Cost of Its Forests

by Olawunmi Sola-Otegbade March 28, 2025

by Olawunmi Sola-Otegbade March 28, 2025

How Social Media Trends Are Fueling Indonesia’s Patchouli Oil Boom—At the Cost of Its Forests Indonesia’s patchouli oil industry is booming, thanks to social media-fueled demand for natural fragrances and …

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deforestation in Indonesia

How Social Media Trends Are Fueling Indonesia’s Patchouli Oil Boom—At the Cost of Its Forests

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