As the “Buy Canadian” movement gains fresh momentum in 2025, one of the country’s most iconic lifestyle brands—Roots—is poised to benefit significantly, particularly through its longstanding commitment to Canadian-made leather goods. With shifting consumer preferences, increased focus on local manufacturing, and rising concerns about global supply chains, Roots is seizing a renewed opportunity to grow both its brand and its domestic leather business.
Founded in Toronto in 1973, Roots has long celebrated Canadian heritage through its products, and its Toronto-based leather factory has become a symbol of authenticity and craftsmanship. Now, with consumers and policymakers placing a greater emphasis on supporting homegrown businesses, the timing couldn’t be better for the company to lean into its “Made in Canada” identity.
“We’re seeing strong demand from Canadians who want to invest in quality, locally made products,” said Meghan Roach, CEO of Roots. “Our leather goods, handcrafted right here in Toronto, have always represented our core values. The current climate is allowing us to highlight that more than ever.”
What’s Driving the ‘Buy Canadian’ Movement?
Several factors are converging to create this economic shift:
Rising nationalist sentiment in consumer habits as Canada navigates uncertain global trade conditions
Supply chain concerns post-pandemic, leading to greater interest in locally sourced goods
Support from federal and provincial governments, encouraging Canadians to back domestic brands
A resurgence in artisanal and sustainably made products, where transparency and traceability are key
For Roots, this means more than just increased visibility. The company has seen a measurable uptick in leather product sales both online and in flagship stores, particularly in belts, bags, and footwear—categories where quality and craftsmanship make a clear difference to consumers.
“People want to know where their goods come from, and they’re choosing to support local jobs and businesses,” said retail analyst Sarah Klein. “Roots is uniquely positioned to benefit from that, especially with its long-established leather manufacturing operation in Canada.”
A Competitive Advantage in Domestic Production
Unlike many global fashion and lifestyle brands that outsource production overseas, Roots has maintained a consistent domestic manufacturing presence. Its leather factory, staffed by skilled artisans, produces a line of premium goods that offer both durability and a distinctive Canadian aesthetic.
This domestic edge is also helping Roots respond faster to market trends and ensure quality control, all while promoting sustainability—an increasingly important factor for eco-conscious shoppers.
The company is now exploring new ways to expand its domestic production footprint and marketing efforts, including limited edition releases, collaborations with Canadian designers, and immersive in-store experiences that celebrate local craftsmanship.
The Road Ahead
With the “Buy Canadian” wave gaining strength, Roots is not just riding the trend—it’s helping to shape it. As consumers, governments, and even global retailers take notice of the benefits of local production, companies like Roots could redefine what Canadian retail success looks like in the years ahead.
For a brand that has always worn its maple leaf with pride, this moment isn’t just a business opportunity—it’s a return to its roots.
Canadianpress.com
