Coinbase is expanding its footprint in the Canadian sports market through new multi-year partnerships with Toronto FC and the Toronto Argonauts. The U.S.-based cryptocurrency exchange will serve as the exclusive crypto exchange and wallet partner for both teams under Maple Leaf Sports & Entertainment. Fans can look forward to jersey patches on Argonauts uniforms, fieldside advertising at BMO Field, and a new “Coinbase Lounge” at the stadium.
Additionally, Coinbase plans to launch digital games, contests, and crypto education campaigns aimed at Canada’s estimated 5 million crypto users. This move comes as Coinbase seeks to engage Canadian sports fans and broaden its presence despite ongoing scrutiny over a recent data breach.
The breach exposed sensitive customer information, including home addresses and ID documents, leading to criticism and a U.S. investigation. Coinbase has pledged full cooperation with authorities, offered a \$20 million bounty for information on the hackers, and committed to reimbursing affected users, though results remain pending.
Swifteradio.com
