Rendez-vous Canada (RVC) 2025 spotlighted the future of Canadian tourism as nearly 1,500 delegates gathered in Winnipeg from May 27–30 for four days of networking, immersive experiences, and forward-looking insight. Hosted by Destination Canada, the event facilitated over 50,000 scheduled meetings and drew more than 400 global buyers and 900 tourism professionals.
The event kicked off with curated city tours of Winnipeg, revealing its cultural heritage, craft distilleries, and polar bear encounters. These immersive previews highlighted the evolving preferences of global travelers: longer stays, deeper cultural engagement, and a rising interest in Indigenous tourism, dark sky experiences, and “coolcations.”
Gloria Loree, Destination Canada’s CMO, spoke on how disruption—driven by AI and economic flux—is shaping travel behavior, while President and CEO Marsha Walden confirmed that international tourism revenues are back to pre-pandemic levels, even if visitor counts are still catching up.
The Canadian Tourism Data Collective, launched in 2024, is already transforming market research and segmentation, enabling tourism operators to target the right traveler profiles. Meanwhile, a fresh branding campaign—Canada, naturally—seeks to position the country’s natural charm and authenticity at the heart of its global identity.
Regional highlights included the upcoming Flying Theatre at Niagara Falls, Quebec’s first two-star Michelin restaurant, glamping tipis in Saskatchewan, dark sky tourism in New Brunswick, and new aurora dome experiences in the Yukon. Parks Canada also announced a revamped Discovery Pass reservation platform for 2026.
As Canada prepares for milestone events like the 2026 FIFA World Cup in Vancouver, and new attractions continue to debut across provinces and territories, the momentum seen at RVC 2025 confirms one message loud and clear: Canada is not just back—it’s leading the global tourism renaissance.
Swifteradio.com
