As tensions rise over a potential trade war between Canada and the U.S., Newfoundland and Labrador is seizing the moment to attract travelers who may reconsider visiting the U.S. Destination St. John’s CEO Paul Buggé sees this as an opportunity to highlight the province’s charm, safety, and unique culture, which appeal to both Canadian and American visitors.
With the Canadian dollar making U.S. travel costlier, Newfoundland and Labrador offers an affordable yet extraordinary alternative. Buggé notes increased interest from tourists, emphasizing the province’s value proposition. Tourism Minister Steve Crocker supports this optimism, citing higher demand from both domestic and U.S. travelers, particularly those sympathetic to Canada amid political tensions.
Crocker also highlighted the U.S. dollar’s strength as a motivator for Americans to spend in Canada while discouraging Canadians from traveling south. He noted the provincial government is preparing for a potentially busier season by addressing capacity challenges, particularly with Marine Atlantic, and leveraging increased air access through seasonal flights to Europe.
With $13 million allocated for tourism marketing in the provincial budget, Crocker and Buggé are confident in the province’s ability to deliver a robust tourism season while ensuring American visitors remain welcome. Tourism from the U.S. contributes over $150 million annually, representing 14% of the province’s market.
Source: Swifteradio.com
