In a bold move, Seoul’s Incheon Airport is issuing warnings to travelers carrying a surprising item – Trader Joe’s Everything But the Bagel seasoning. Prominent signs throughout the terminal caution in both Korean and English that this popular seasoning could trigger police action if found in travelers’ luggage. The reason? The blend contains poppy seeds, which are banned in South Korea due to potential interference with drug tests.
This alert reflects just how influential Trader Joe’s has become globally, despite operating only in the United States. Founded in California in 1967 by Joe Coulombe, Trader Joe’s quickly gained popularity as a grocery destination with a quirky mix of health foods, global ingredients, and uniquely American snacks. Today, it’s known as a “must-visit” for tourists looking to try out specialties like pickle-flavored popcorn and pumpkin spice protein bars.
Author Julie Averbach, who penned The Art of Trader Joe’s, describes the store as “the Disneyland of American grocery stores,” drawing in customers through vibrant packaging, playful store décor, and a welcoming atmosphere complete with tasting counters and local artwork that adapts to each store’s region. This approach has contributed to a social media phenomenon: Trader Joe’s loyalists — particularly from high-income households, according to a recent Morning Consult study — frequently share reviews, tips, and favorite finds online.
Trader Joe’s is now seen as a staple of American culture that’s appreciated worldwide, and the brand has even inspired similar grocery trends, with travelers increasingly adding grocery visits to their itinerary. Expedia reports that nearly 40% of travelers stop at grocery stores during trips, often to pick up local, unique items they can’t find at home.
Source: Swifteradio.com
